Internet of Things Solutions in Retail Industry

Enabling end-to-end IoT use cases for Retail with Kaa

Retailers are adopting IoT solutions across a number of applications that are improving store operations, reducing theft, increasing purchases through cross selling, enabling precise inventory management, and most importantly enhancing the consumer’s shopping experience. The IoT is enabling physical retailers to compete more strongly against the online challengers, to regain lost market share and continually attract consumers into the store, thus making it easier for them to buy more while saving money.

Kaa is the leading open-source IoT platform that can enable these benefits for retail companies and serve as an IoT backbone for numerous smart retail services and solutions. It allows you to quickly implement necessary applications for tracking goods with RFID tags, ensure items on-shelf availability, utilize Bluetooth beacons to provide customers with personalized mobile shopping experience, and set up digital signage in the store to attract visitors and help them navigate through your products, discounts, and loyalty programs. IoT retail solutions powered by Kaa can help you ensure that your customers have thorough information on everything they might like in your store, and thus bring them closer to a buying decision.

Featuring enterprise-grade security mechanisms, Kaa is also a safe choice for mobile payment solutions, mobile POS systems, and smart vending machines. Mobile payment applications built with Kaa can be used with all modern mobile devices and easily integrated with a retail management system in place to enable automated items inventory processing.

What you can do with Kaa

  • Interactive digital signage screens

    Interactive digital signage screens

  • Mobile shopping applications

    Mobile shopping applications

  • Sensor-based items tracking

    Sensor-based items tracking

  • Tailored digital marketing

    Tailored digital marketing

  • Optimized inventory management

    Optimized inventory management

  • Mobile payment solutions

    Mobile payment solutions

  • IoT-enabled beacons

    IoT-enabled beacons

  • Customer preferences analytics

    Customer preferences analytics

Since credit cards, there has been hardly an innovation that improves retailers' bottom lines as much as the IoT does. Make sure you captured the full prize with Kaa.

Optimized asset
Mobile shopping
Interactive digital

Using RFID tags, conductive ink, and other technologies for inventory tracking, retailers can expect up to 100% inventory accuracy, eliminate unexpected out-of-stocks, reduce thefts, and, as a result, increase sales margins by up to 10%. Kaa provides all necessary IoT features to enable end-to-end store inventory management, with no fees for the amount of connected assets.

  • IoT Retail SolutionsEliminate items loss or theft incidents
  • IoT Retail SolutionsEnsure items availability on shelves
  • IoT Retail SolutionsTrigger timely ordering to avoid out-of-stocks
  • IoT Retail SolutionsAnalyze effectiveness of promotions and best selling items
  • IoT Retail SolutionsOptimize inventory according to customers' preferences
  • IoT Retail SolutionsAllow customers to check and order items from other locations

Shopping can be a stressful thing and that’s why many people - especially men - feel uneasy about large malls. With IoT solutions from Kaa, shopping becomes a much more relaxed and enjoyable experience. Using Kaa-powered beacons, mobile applications, notifications management, and customer analytics, you can help the customer with accurate guidance and showcase everything he or she might like without ever bothering them with excessive communication or wasting their enthusiasm on manual search through the shelves.

  • IoT Retail SolutionsSimplify customers' navigation through your store via branded mobile apps
  • IoT Retail SolutionsTrack the customer's shopping patterns and create personalized offerings
  • IoT Retail SolutionsUpdate the customer with relevant updates on new product lines
  • IoT Retail SolutionsRun loyalty programs, provide best-buy opportunities for subscribers
  • IoT Retail SolutionsImplement mobile payments and e-commerce for best customer experience

Digital signage is essential for making your retail space look attractive and presentable. A few interactive screens can be all it takes to double the number of visitors and ensure they had great experience at your shop, even if they didn’t need anything when they walked in. Using IoT applications built with Kaa, these screens can display not only commercials or catalogs, but also personalized promotions or used for gathering customer feedback.

  • IoT Retail SolutionsImplement interactive screens for running commercials and targeted content
  • IoT Retail SolutionsAnalyze customer behavior and maximize effectiveness of displayed material
  • IoT Retail SolutionsCollect customer feedback
  • IoT Retail SolutionsBe noticeable, attract more potential customers
  • IoT Retail SolutionsEntertain your visitors
  • IoT Retail SolutionsIncrease your brand awareness

Find out more about Kaa applications for smart retail solutions

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